About this case study
Category:
AI Solutions; AI Assistant; 3D Configurator; Lead Generation; Marketing; Product Management
Market:
Switzerland (Basel)
Approach:
Two landing pages, tested side by side
Challenge
People looking for a self-storage unit to store their belongings almost always arrive with the same two questions: how much space do I need, and how much will it cost? Most visitors did not know which unit to choose, so they called or emailed for advice, and requests often arrived vague. The goal was to let people answer these questions on their own, and at the same time to understand better who they are and what they are looking for.
Solution
We built two landing pages. The first one features an AI assistant that talks with visitors the way a person at the counter would: it asks what they want to store and for how long, answers the most common questions and hands the request over to the team once it is complete. The second one features a 3D configurator: visitors add furniture, boxes and anything else they want to store, see it arranged inside the unit, and get the right unit size together with its price.
KPI’S
The AI assistant
1. Visitors describe in their own words what they need. 2. The assistant asks for the details and passes the request on.
The 3D configurator
1. Start from an empty unit. 2. Fill it and see which size you need, with its price.
What the client says
“With navAI we changed the way customers get in touch with us. The number of requests is more or less the same, but today whoever writes to us already knows how much space they need. And from the conversations with the assistant we understand much better what they are looking for.”
Davide Carcano
Managing Director and General Manager, SMC Selfstorage Management
