How to Use AI in Business Planning: A Comprehensive Guide

Table of Contents

Artificial intelligence (AI) has become an integral part of modern business planning, offering improved accuracy and efficiency in various processes such as inventory planning, logistics, financial and sales analysis, and forecasting. Entrepreneurs can also use AI to their advantage in writing a business plan. However, the specific roles and applications of AI in business planning can vary depending on the nature and requirements of the business or industry.

One of the significant advantages of incorporating AI in business planning is its ability to significantly improve the accuracy and efficiency of data analysis, helping identify new sales and business growth opportunities. Additionally, AI can improve forecasting by offering predictive capabilities and automate repetitive tasks and processes, such as pulling data for analysis. However, ethical considerations such as potential biases in AI algorithms, as well as technical limitations with AI algorithms, must be addressed in any AI-driven business planning.

Benefits of Using AI in Business Planning

Artificial intelligence has become an essential tool for businesses looking to enhance their planning processes. Here are some of the benefits of using AI for various business planning applications.

Improved Accuracy and Efficiency of Data Analysis

AI can process vast amounts of data in a relatively short period, enabling businesses to derive insights that would otherwise be difficult to identify. By recognizing patterns and trends, AI can help businesses analyze and derive insights from large volumes of customer, order, financial, or other business-related information. This can help businesses make data-driven decisions that lead to improved efficiency and accuracy.

Enhanced Forecasting and Predictive Capabilities

AI can make inferences about future outcomes using existing data, which can be a huge asset across many different business areas. For example, AI can help with inventory management, warehouse and delivery logistics planning, and financial and inventory planning. Predictive AI models can help businesses anticipate demand and optimize their operations accordingly, leading to improved efficiency and profitability.

Automation of Repetitive Tasks and Processes

AI can automate manual, rote, or repetitive tasks in business planning workflows, freeing up employees to focus on more strategic activities. Examples might include pulling data into a spreadsheet for analysis, generating or formatting data, processing documents or information, or requesting approvals. By automating these tasks, businesses can reduce errors and improve efficiency.

Identification of New Business Opportunities

AI can help businesses identify new growth strategies and opportunities in marketing and sales. Using AI-enabled customer relationship management (CRM) software can offer insights on lead generation, upsell or cross-sell opportunities, and customer service strategies. It can also provide businesses with the data to better personalize their offerings and target different segments of their customer base. By leveraging AI, businesses can gain a competitive advantage and drive growth.

AI Tools and Platforms for Writing Business Plans

Several AI-based business plan generators are available to help entrepreneurs with the task of writing a business plan. Here are some of the most popular ones:


ChatGPT is a generative AI tool that helps users generate ideas, draft outlines or sections, and edit or make text suggestions. Although it is not a dedicated business plan generator, it is one of the most well-known and accessible generative AI tools. A free version is available, but a paid subscription to ChatGPT Plus costs $20 per month. However, any information that ChatGPT provides on things like market research may not be up to date or reliable. Any data and references should be double-checked to ensure both factual and contextual accuracy, and the writing should be reviewed to ensure it aligns with the writer’s desired tone of voice.

Notion AI

Notion is an AI-enabled workspace and project management tool that offers both free and paid AI-supported business plan templates. As an AI-powered productivity tool, Notion can help users quickly generate text as well as automate workflows and tasks. This makes it a useful option for those who wish to use it for individual and team project execution as well as planning. However, for those who simply wish to generate a business plan, the platform may present a bit of a learning curve and require an investment of time to understand how to use it properly. Notion has a free plan, but its paid plans start at $8 per month.


ProAI is an AI platform specifically tailored to business planning, research, and strategy solutions. It has dedicated tools for generating business plans, financial models, and pitch decks, as well as an AI business advisor that users can consult. It can also guide users in raising capital, including suggesting investors, funding amounts, and approaches. Users input their business information and goals and link their social media, analytics, accounting software, and other data to the program, and it learns and adapts accordingly. As such, ProAI is a good tool for those looking for accuracy and assistance with financial projections. However, compared to other tools, ProAI can take considerable time to generate a business plan (up to several days, depending on the depth and level of customization required). There are also potential privacy concerns associated with the sensitivity of data being shared. ProAI is one of the more expensive AI business plan generators on the market, with plans starting at $199 per month.


Simplified is another workflow and productivity tool, with a suite of AI-powered programs to help users create all kinds of content, manage social media channels, and more. Their AI writing tool can offer suggestions and includes templates for specific types of business plans, from food trucks to real estate services. Simplified’s business plan generator is geared toward solo entrepreneurs, small businesses, and startups. As it is easy to learn how to use, it is a good option for those who don’t want to invest significant time in understanding a new software. It can also generate different types of content, integrate with other platforms, and allow multiple users to collaborate, making it a useful tool for project management and execution. However, the tool as a whole is not specifically designed for business planning, so it can be limited in terms of data analysis and industry-specific details. Up to 2,000 words can be generated for free; after that, paid plans start at $11 per month.


Upmetrics is a dedicated business planning tool that promises to simplify business planning with its AI-powered insights. It includes an AI assistant, a business plan builder with over 400 customizable sample plans, and a pitch deck creator. It also offers financial forecasting and templates to suit different business models. Upmetrics can both generate and edit text, and users can adjust the tone of the content as well. It also offers users the ability to collaborate on documents, design cover pages, and drag and drop sections into the template. Potential downsides might include privacy concerns around sharing financial and other business data, as well as relatively limited template options and customization options. Upmetrics plans start at $7 per month.

How to Use AI in Business Planning

AI can be a valuable tool for business planning, assisting with tasks such as inventory planning, logistics, financial and sales analysis, and more. Incorporating AI into your business planning can help you make more informed decisions and gain a competitive edge. Here are some ways to use AI in your business planning:

  • Use an AI business plan generator to write a business plan. AI-enabled writing programs can provide anything from a draft outline to a comprehensive document to work from. However, it’s important to review and check your business plan for accuracy, tone, and flow.
  • Improve your business operations with AI-powered automation. Identify workflows that include manual, rote, or repetitive tasks, such as note-taking, data entry, or transcription, and seek out AI automation tools to save time, make tasks more efficient, and reduce errors.
  • Analyze your business data with AI. As your business generates data, AI can capture and analyze it, providing crucial information for making decisions about the future of the business in terms of both offerings and growth opportunities.
  • Use AI to capture insights and forecast, plan, and set goals. Predictive AI models can help entrepreneurs draw conclusions about future states of the business based on historical and current data. This can be useful for financial planning, consumer trend forecasting, customer service, and logistics and inventory planning.

By incorporating AI into your business planning, you can gain valuable insights and make more informed decisions. However, it’s important to remember that AI is a tool and should not be relied on entirely for a finished product. It’s important to review and check your work to ensure accuracy and effectiveness.

Ethical Considerations in AI-Driven Business Planning

AI-driven business planning has become increasingly popular in recent years. However, it is important to consider the ethical implications of using AI in business planning. Transparency is key in maintaining relationships of trust and accountability with both stakeholders and customers. It is good practice to communicate clearly with customers when they are interacting with AI, such as an AI chatbot or a piece of writing generated by AI.

Similarly, businesses should communicate with stakeholders, employees, and decision-makers about the reasons for choosing to implement AI in the business, how it will be used, monitored, and maintained, and the appropriate policies and oversight that will be put in place. Understanding and communicating how any AI model is programmed and why is also an important accountability and ethics consideration.

Many AI models have been shown to reproduce patterns of bias and discriminatory behavior when it comes to gender, race, and other aspects of identity. For example, fintech software algorithms have been shown to replicate historical behaviors of discrimination against marginalized and racialized individuals because those algorithms learn from historical datasets. Therefore, it is crucial to ensure that AI models are programmed in an ethical and fair manner and that they do not perpetuate bias or discrimination.

In conclusion, businesses must take ethical considerations seriously when using AI in business planning. By being transparent, communicating clearly, and ensuring that AI models are programmed in an ethical and fair manner, businesses can build trust with stakeholders and customers and avoid perpetuating bias or discrimination.

Future Trends of AI in Business Planning

As AI models continue to improve, AI is becoming a feature in all kinds of programs, from financial software to office productivity suites. This offers easily accessible information and automation. Businesses can now create personalized offerings for their customers, thanks to AI integrations in CRM software that can draw insights from large volumes of customer data. AI tools are also changing the competitive landscape of business and entrepreneurship by making previously specialized creative and technical skills like writing, designing, and coding more accessible.

Companies that nimbly adopt and develop strategies to use AI may unlock a significant advantage, though soft skills and a human touch remain as important as ever. A 2023 survey by software company Redpoint Global found that although 73% of consumers believe there to be a positive potential for AI in customer experience, 77% of consumers believe that positive customer experiences still require human interaction.

In the future, AI models are expected to improve even further and become more mainstream. This will lead to AI becoming a feature in all kinds of programs, from financial software to go-to office productivity suites. Expect to see AI being used for more complex tasks such as predictive analytics, natural language processing, and machine learning. AI will also continue to help businesses automate routine and repetitive tasks, which will free up time for employees to focus on more strategic and creative work.

Overall, AI will continue to play a significant role in business planning and strategy. Companies that embrace AI and use it effectively will be better positioned to compete in the market and provide better customer experiences.